Apple Battery Storm
Change the battery is a trifle, but may make Apple sell less 16 million iPhone
Apple's Christmas holidays did not fare well. The company issued a statement of apology and lowered the battery replacement price from $ 79 to $ 29 (about $ 218) after it was exposed because the battery was slowing down the device's processor speed. Recently, Barclays analysts pointed out that Apple's "generous" move could cause the company to sell 16 million fewer iPhones in the new year.(For more information, please pay attention to our JackTelecom www.jacktelecom.com).
According to Apple's statement, including Apple iPhone 6 models later, can replace the battery for $ 29. Previously, the battery replacement also need to detect whether the battery capacity is below 80%, only the capacity below 80% will recommend replacing the battery. And now Apple's strategy is that as long as the iPhone 6 and later models of users, as long as the application can change the battery, even the iPhone 6 and iPhone X just released as well.
Consumers find that they need to change is not a new iPhone but a new battery
Apple's Christmas holidays did not fare well. The company issued a statement of apology and lowered the battery replacement price from $ 79 to $ 29 (about $ 218) after it was exposed because the battery was slowing down the device's processor speed. Recently, Barclays analysts pointed out that Apple's "generous" move could cause the company to sell 16 million fewer iPhones in the new year.(For more information, please pay attention to our JackTelecom www.jacktelecom.com).
According to Apple's statement, including Apple iPhone 6 models later, can replace the battery for $ 29. Previously, the battery replacement also need to detect whether the battery capacity is below 80%, only the capacity below 80% will recommend replacing the battery. And now Apple's strategy is that as long as the iPhone 6 and later models of users, as long as the application can change the battery, even the iPhone 6 and iPhone X just released as well.
Barclays Bank believes that although Apple's solution to the problem of public relations works well, but if a large number of iPhone users choose to replace the old battery instead of buying a new iPhone, "will certainly affect iPhone sales."(For more information, please pay attention to our JackTelecom www.jacktelecom.com).
Analyst Mark Moskowitz estimates that 77% of iPhone users are eligible to replace the battery. In this case, 10% of the 519 million iPhone users will replace their iPhone battery with this price cut, and about 30% of iPhone users will not buy new phones this year, which means about 16 million iPhone sales may be cut, which reduces our profit forecast for Apple in 2018".
Analyst Mark Moskowitz estimates that 77% of iPhone users are eligible to replace the battery. In this case, 10% of the 519 million iPhone users will replace their iPhone battery with this price cut, and about 30% of iPhone users will not buy new phones this year, which means about 16 million iPhone sales may be cut, which reduces our profit forecast for Apple in 2018".
If it is true that Barclays Bank predicts that Apple may sell less than 16 million iPhones, then the company may lose tens of billions of dollars in revenue, which is hard to say for it is good news. However, if a simple replacement of a battery, users will be able to dispel the determination to buy a new iPhone, then perhaps the appeal of the new model may have been less iPhone, so this is the real challenge Apple faces.(For more information, please pay attention to our JackTelecom www.jacktelecom.com).
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